Where is the Buyer?

Many artists have asked me "How do I find people who appreciate my art? Where are the buyers?"

Potential buyers are often where you least expect them. Sometimes they are surfing the internet and will place an order for a piece of jewellry they see on a website. However, to get a loyal following a website must be easy to find, easy to navigate, and be attractive and informative. If you have a website and use it to showcase your work, please make it easy for people to understand the costs, the shipping and the pricing. Are you showing pricing only in US dollars? Will that be attractive to a Canadian purchaser?

Sometimes your potential customer is the festival organizing committee that wants thank you gifts for a dozen or two. Maybe as an item in a goody bag to be presented to performers, entertainers, judges or other visiting dignataries. Do you have a list of festivals that will be happening in your area? Have you approached the organizers?

Finding a buyer is not luck, it is the result of careful planning and hard work. Have you created your plan? Are you using the resources that are available for you?

More about this topic in future blogs.