For the artistic soul numbers and business are almost dirty words. However, if you don't know where your customers are coming from and how they are finding you it can cost you resources...time and money. By having a simple tracking system in place to record how your customers found out about you your efforts in marketing and business development can be concentrated in the areas that are giving you the best results. For example if 80% of your customers heard about you through your agent, then that agent is doing a good job for you. If your customers saw your work at a recent trade show or exhibition then that is an event that would be good to attend in future years.
Knowing what is giving you results can save you the time and energy of repeating less effective initiatives. Learn from the past to make a better future.
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